© 2026 by Natalka Brand Studio
Thank you!
CLIENT
Lumie Studio — an email marketing team that builds and runs email systems that convert warm leads, customers, and subscribers into measurable revenue — without adding headcount.
SERVICE
Brand Identity Redesign
Custom Brand Illustations
Web Design
Lumie Studio,
Email Marketing Partner
A balance of structure, clarity, and warmth shapes Lumie Studio into a thoughtful, reliable partner in email marketing.
BEFORE THE REBRAND
Debbie is a professional email marketer with over eight years of experience, working with medium to large companies across industries including luxury, travel, and B2B.
Prior to the rebrand, her business operated under the name Grit and had a set of brand assets, including a logo, colour palette, website, and illustrations. While these elements had served the business, they lacked consistency, personality, and structure. As a result, the brand no longer reflected the quality of service provided or positioned the business as the trusted industry expert it had become.
Debbie wanted to reposition the brand as the ideal team member—smart, innovative, dependable, and enjoyable to work with—while maintaining a strong sense of authority, expertise, and trust.
Over time, a gap emerged between what the brand communicated and the experience clients actually received. The business had evolved into a team of thoughtful email marketing specialists known for innovative solutions and a warm, responsible approach, but the brand wasn't reflecting that reality.
As Debbie put it, "If someone looks at it, I want them to smile and feel they'll be in good hands." They needed a brand system that accurately communicated who they are and helped potential clients understand their value before the first conversation even begins.
AFTER THE REBRAND
The rebrand transformed Grit into Lumie Studio—a brand that feels as thoughtful, capable, and approachable as the people behind it.
The new identity positions Lumie as the email partner lean marketing teams can rely on. Rather than presenting itself as another agency, the brand communicates the feeling of having a dedicated expert integrated into your team—someone who brings strategic thinking, innovative solutions, and dependable support.
The visual identity combines professionalism with personality, creating a balance between authority and approachability. The brand feels knowledgeable without being intimidating, polished without feeling corporate, and friendly without losing credibility.
Most importantly, the rebrand closes the gap between perception and reality. It reflects the level of expertise, care, and innovation behind the service, helping potential clients understand who Lumie is, how they work, and what makes them different before they ever interact with the team.
Today, the brand presents Lumie as a trusted extension of its clients' teams—smart, collaborative, and genuinely invested in their success. It creates the feeling Debbie envisioned from the beginning: confidence, trust, and the reassurance that they're in good hands.
Now let's dive into the Lumie's Brand Visual System
BRAND FAVICON
The brand favicon is the heart of Lumie’s visual system. It serves as a brand identifier and an emotional anchor that illuminates Lumie’s personality and attitude.
LOGO SYSTEM
Designed for personality and flexibility, the logo system combines multiple variations to help the identity adapt consistently across digital and physical touchpoints.
Primary
Secondary
Basic Color Pairs
Tertiary
Favicon
Color Pair Range
COLOR SYSTEM
The palette balances warmth with contrast — using yellow as the emotional driver, grounded by brown, and sharpened with cool and warm accents.
Primary
Warm Yellow
#FFB338
Light Yellow
#FBE99D
Secondary
Light Stone
#EDE1D4
Rich Brown
#321600
Sky Blue
#A9DEFE
Accent
Bright Red
#EC360D
Soft Peach
#E97E61
Text
Black
#000000
Main Color Roles
Warm Yellow Is the Energy Driver
Deep Brown Is The Grounding Base
Sky Blue Is The fresh Accent
Light Yellow Is The Calming Layer
Bright Red Is The Energetic Accent
Supporting Color Roles
Light Stone Is The Neutral Base
Soft Peach Is The Gentle Warmth
TYPE SYSTEM
The typography balances expressive serif headlines with structured sans-serif typography — creating clarity, rhythm, and warmth across the identity.
Display:
Instrument Serif Regular
150px Used for Expressive Headlines
Italic For Selective Emphesize
Subhead
Instrument Serif Regular 80px
Used for Titles and Short Bites of Information
Body
Sen Regular
14 px
Used for supporting information, descriptions, buttons, and longer reading sections — designed for clarity, readability, and comfortable reading across digital touchpoints.
Typography in action
Email Growth
for Lean Teams
We’re a senior email team built for lean marketing departments that need depth, speed, and strategy, without expanding headcount. We bring years of experience across startups, nonprofits, higher-ed, luxury brands, and B2B companies, and integrate seamlessly into your existing workflows.
Let’s talk email
BRAND ILLUSTRATIONS
The illustration system combines playful expression with structured composition — bringing warmth, movement, and personality to the identity.
BRAND IN USE
Across printed materials
BRAND IN USE
Across digital
Lumie’s Case Studies
PROVEN RESULTS ACROSS INDUSTRIES
Lumie Studio designs email ecosystems that drive engagement and deliver measurable ROI.
Research Consulting Firm
A research consultancy hosts monthly livestream briefings and sells paid reports. Lean 2-person team on Salesforce + Pardot.
San Francisco, CA
Luxury Brand
A luxury brand communicates via a monthly newsletter and direct outreach from sales associates.
California
Health Tech (B2B)
A healthcare technology company markets to hospitals and subscribers. Team of 3 on Salesforce + Pardot.
Boston, MA
Emails that reach inboxes
and grab attention ;)
ACKNOWLEDGEMENTS
Huge thanks to Dabbie Healy for trusting “N” Brand Studio to create the brand identity for her business and for believing in the process throughout the project.
Special thanks to Tanya Hoshivska for bringing her creativity and structured thinking into the UI design process.
Art direction and brand identity design by Natalie Voloshyna, “N” Brand Studio.